Pricing
Every tier pairs a one-time build with a month-to-month retainer that keeps the site monitored and climbing after launch. Cancel anytime with 30 days notice. All the numbers and inclusions are below, so you can scope your project before we talk.
ANCHOR
$1,500 per month
plus $5,000 to $7,500 one-time build
For a single-location service business that needs a site that works and someone watching it.
- 8 pages, custom-designed and mobile-first
- Passes Core Web Vitals at launch
- Lead capture wired into your CRM
- Hosting, SSL, daily backups, uptime alerts
- 30 minutes of content updates every month
- 1-hour response on production outages
GROWTH
Recommended
$3,200 per month
plus $7,500 to $15,000 one-time build
For a multi-location or growing business that wants search rankings and traffic climbing month over month.
- Everything in Anchor
- 16 pages plus the local SEO foundation
- 15 to 20 keywords tracked weekly
- Geo-grid map scans every month
- 1 to 2 pages optimized every month
- AI search visibility checked monthly
- Quarterly strategy call
SCALE
$6,500 per month
plus $15,000+ one-time build
For a $1M+ revenue business that wants a marketing department: ads, automation, dashboards, and strategy.
- Everything in Growth
- 30 pages plus CRM and automation setup
- Meta and Google Ads management
- Custom dashboard, new widgets quarterly
- Monthly strategy call and quarterly business review
- 24-hour turnaround on production bugs
Every tier pairs its build with the retainer, quoted as two separate line items. The retainer is month to month with 30 days notice to cancel.
What each tier includes
| ANCHOR $1,500 per month plus $5,000 to $7,500 one-time build | GROWTH $3,200 per month plus $7,500 to $15,000 one-time build | SCALE $6,500 per month plus $15,000+ one-time build | |
|---|---|---|---|
| The build (one-time) | |||
| Pages designed and built | 8 | 16 | 30 |
| Brand system: color, type, components | Included | Included | Included |
| Core Web Vitals pass at launch | Lighthouse 90+ | Lighthouse 90+ | Lighthouse 90+ |
| Lead capture wired into your CRM | Included | Included | Included |
| Privacy, terms, and accessibility pages | Included | Included | Included |
| Structured data for search (schema markup) | Included | Included | Included |
| Local SEO foundation: GBP, citations, geo-grid baseline | Not included | Included | Included |
| AI search readiness: entity schema, llms.txt, Bing indexing | Not included | Included | Included |
| Consent-gated conversion tracking (GA4 + Meta Pixel) | Not included | Included | Included |
| Booking or storefront integrations | Not included | 2 included | 2 included |
| HubSpot CRM setup: pipelines, deals, automation | Not included | Not included | Included |
| Custom dashboard for your team | Not included | Not included | Included |
| Automated follow-up sequences | Not included | Not included | Included |
| Search and AI visibility (monthly retainer) | |||
| Keyword rank tracking | Not included | 15 to 20 keywords, weekly | 15 to 20 keywords, weekly |
| Geo-grid map-pack scans | Not included | 10x10 grid, monthly | 10x10 grid, monthly |
| Competitor rank comparison | Not included | 3 competitors | 3 competitors |
| Page-level content optimization | Not included | 1 to 2 pages per month | 1 to 2 pages per month |
| AI search visibility checks: ChatGPT, Perplexity, AI Overviews | Not included | Monthly | Monthly |
| Google Business Profile posts and review guidance | Not included | Monthly | Monthly |
| Google core-update response plan | Not included | 5 business days | 5 business days |
| Support and operations (monthly retainer) | |||
| Managed hosting, SSL, and daily backups | 30-day retention | 30-day retention | 30-day retention |
| Uptime monitoring and alerting | Included | Included | Included |
| Core Web Vitals tracked | Weekly | Weekly | Weekly |
| Content updates included | 30 minutes per month | 30 minutes per month | 30 minutes per month |
| Production outage response | 1 hour | 1 hour | 1 hour |
| Email support response | 24 to 72 hours | 24 to 72 hours | 24 to 72 hours |
| Production bug-fix turnaround | Not included | Not included | 24 hours |
| Meta and Google Ads management | Not included | Not included | $1K to $5K monthly spend |
| Automation monitoring | Not included | Not included | Reviewed weekly |
| Strategy calls | Not included | Quarterly, 30 minutes | Monthly, 45 minutes |
| Quarterly business review | Not included | Not included | Included |
ANCHOR
$1,500 per month, plus $5,000 to $7,500 build
ANCHOR
$1,500 per month, plus $5,000 to $7,500 build
The build (one-time)
- Pages designed and built
- 8
- Brand system: color, type, components
- Included
- Core Web Vitals pass at launch
- Lighthouse 90+
- Lead capture wired into your CRM
- Included
- Privacy, terms, and accessibility pages
- Included
- Structured data for search (schema markup)
- Included
- Local SEO foundation: GBP, citations, geo-grid baseline
- Not included
- AI search readiness: entity schema, llms.txt, Bing indexing
- Not included
- Consent-gated conversion tracking (GA4 + Meta Pixel)
- Not included
- Booking or storefront integrations
- Not included
- HubSpot CRM setup: pipelines, deals, automation
- Not included
- Custom dashboard for your team
- Not included
- Automated follow-up sequences
- Not included
Search and AI visibility (monthly retainer)
- Keyword rank tracking
- Not included
- Geo-grid map-pack scans
- Not included
- Competitor rank comparison
- Not included
- Page-level content optimization
- Not included
- AI search visibility checks: ChatGPT, Perplexity, AI Overviews
- Not included
- Google Business Profile posts and review guidance
- Not included
- Google core-update response plan
- Not included
Support and operations (monthly retainer)
- Managed hosting, SSL, and daily backups
- 30-day retention
- Uptime monitoring and alerting
- Included
- Core Web Vitals tracked
- Weekly
- Content updates included
- 30 minutes per month
- Production outage response
- 1 hour
- Email support response
- 24 to 72 hours
- Production bug-fix turnaround
- Not included
- Meta and Google Ads management
- Not included
- Automation monitoring
- Not included
- Strategy calls
- Not included
- Quarterly business review
- Not included
GROWTH
$3,200 per month, plus $7,500 to $15,000 build
GROWTH
$3,200 per month, plus $7,500 to $15,000 build
The build (one-time)
- Pages designed and built
- 16
- Brand system: color, type, components
- Included
- Core Web Vitals pass at launch
- Lighthouse 90+
- Lead capture wired into your CRM
- Included
- Privacy, terms, and accessibility pages
- Included
- Structured data for search (schema markup)
- Included
- Local SEO foundation: GBP, citations, geo-grid baseline
- Included
- AI search readiness: entity schema, llms.txt, Bing indexing
- Included
- Consent-gated conversion tracking (GA4 + Meta Pixel)
- Included
- Booking or storefront integrations
- 2 included
- HubSpot CRM setup: pipelines, deals, automation
- Not included
- Custom dashboard for your team
- Not included
- Automated follow-up sequences
- Not included
Search and AI visibility (monthly retainer)
- Keyword rank tracking
- 15 to 20 keywords, weekly
- Geo-grid map-pack scans
- 10x10 grid, monthly
- Competitor rank comparison
- 3 competitors
- Page-level content optimization
- 1 to 2 pages per month
- AI search visibility checks: ChatGPT, Perplexity, AI Overviews
- Monthly
- Google Business Profile posts and review guidance
- Monthly
- Google core-update response plan
- 5 business days
Support and operations (monthly retainer)
- Managed hosting, SSL, and daily backups
- 30-day retention
- Uptime monitoring and alerting
- Included
- Core Web Vitals tracked
- Weekly
- Content updates included
- 30 minutes per month
- Production outage response
- 1 hour
- Email support response
- 24 to 72 hours
- Production bug-fix turnaround
- Not included
- Meta and Google Ads management
- Not included
- Automation monitoring
- Not included
- Strategy calls
- Quarterly, 30 minutes
- Quarterly business review
- Not included
SCALE
$6,500 per month, plus $15,000+ build
SCALE
$6,500 per month, plus $15,000+ build
The build (one-time)
- Pages designed and built
- 30
- Brand system: color, type, components
- Included
- Core Web Vitals pass at launch
- Lighthouse 90+
- Lead capture wired into your CRM
- Included
- Privacy, terms, and accessibility pages
- Included
- Structured data for search (schema markup)
- Included
- Local SEO foundation: GBP, citations, geo-grid baseline
- Included
- AI search readiness: entity schema, llms.txt, Bing indexing
- Included
- Consent-gated conversion tracking (GA4 + Meta Pixel)
- Included
- Booking or storefront integrations
- 2 included
- HubSpot CRM setup: pipelines, deals, automation
- Included
- Custom dashboard for your team
- Included
- Automated follow-up sequences
- Included
Search and AI visibility (monthly retainer)
- Keyword rank tracking
- 15 to 20 keywords, weekly
- Geo-grid map-pack scans
- 10x10 grid, monthly
- Competitor rank comparison
- 3 competitors
- Page-level content optimization
- 1 to 2 pages per month
- AI search visibility checks: ChatGPT, Perplexity, AI Overviews
- Monthly
- Google Business Profile posts and review guidance
- Monthly
- Google core-update response plan
- 5 business days
Support and operations (monthly retainer)
- Managed hosting, SSL, and daily backups
- 30-day retention
- Uptime monitoring and alerting
- Included
- Core Web Vitals tracked
- Weekly
- Content updates included
- 30 minutes per month
- Production outage response
- 1 hour
- Email support response
- 24 to 72 hours
- Production bug-fix turnaround
- 24 hours
- Meta and Google Ads management
- $1K to $5K monthly spend
- Automation monitoring
- Reviewed weekly
- Strategy calls
- Monthly, 45 minutes
- Quarterly business review
- Included
Pricing questions
Are the build and the retainer separate charges?
Yes. The build is a one-time project fee that gets the site designed, written, and live. The retainer is a separate monthly charge that starts after launch and covers hosting, monitoring, and the recurring search work listed above. They always appear as two line items on the quote.
Am I locked into a contract?
No. Every retainer is month to month, cancel anytime with 30 days notice. There are no 12-month terms and no early termination fees.
Which tier fits my business?
Anchor is for a single-location service business that mostly needs the site handled. Growth adds the monthly search work, so it fits businesses competing for rank across a city or several locations. Scale is for $1M+ operations that want ads, automation, dashboards, and strategy run for them. If you send the quote form, we will tell you if a lower tier covers what you need.
I already have a website. Do these prices apply?
Yes, redesigns quote on the same ladder. A redesign includes a content audit, a redirect map so your existing search rankings hold, and a staging environment so the current site stays live until launch day.
Does Scale include the ad spend?
No. Scale includes management of $1K to $5K per month in ad spend across Meta and Google. The spend itself is billed to you directly by the ad platforms.
Not sure which tier fits?
Send the quote form and we will recommend one. Or start with the free scan and see where your current site stands.