Social media management for service businesses
We run the calendar, write the captions, design the graphics, push the posts, and answer the comments. You approve the calendar once a month. Five platforms supported. Retainers from $1,500 per month, month to month, 30-day cancel.
Content, calendar, community, and reporting under one team
Most service businesses lose social to one of three failure modes. Posting falls behind because the owner is running 14 other parts of the business. Engagement stays flat because every post reads like an internal memo. The month-end report is a screenshot of follower count with no explanation of what changed or why.
Social is an operations problem. Published cadence, a content template the team can defend in front of a customer, a monthly report someone with five minutes can read.
Engagements start with a one-time $750 profile audit and 90-day content plan. From there, the retainer covers the four pieces that have to land every month: captions written in your voice, graphics on a brand template we set up during onboarding, community management with a 4-hour response window on Single-Platform and 2 hours on Multi-Platform, and a plain-English report that names the three posts that moved the needle.
Single-Platform retainers are right for owners who already win on one channel and want to scale it. Multi-Platform retainers are right for businesses with budget for full content production across three to four channels, cross-platform adaptation, YouTube Shorts and Reels production from the same source content, and a recommended $200 to $500 monthly boost budget paid directly to the platform.
Every post lands in a shared monthly calendar a week before its publish date. You approve, request edits, or swap any post out. Same-day urgent posts skip the queue when you ask. Everything else runs through approval before it goes live.
Platforms
Five default platforms, one optional channel
Instagram, Facebook, LinkedIn, Google Business Profile, and YouTube Shorts on every retainer. TikTok is available on Multi-Platform when the audience fits. X is quoted separately because the platform economics are thin for service businesses.
- Feed posts, Reels, Stories, and DM response. Reels production from the same source content as feed posts, so one shoot day covers a month.
- Page posts, event and offer cross-promotion, group activity for local audiences. Reviews and Recommendations routed to the team for response inside 4 business hours.
- Company-page posts plus founder amplification on personal profiles, which is where service-business reach lives in 2026. Boosting setup included on Multi-Platform retainers.
- Google Business Profile
- Weekly post on every retainer tier. Hours, categories, services list, and photo gallery kept current. Q and A monitored for new questions worth a public answer.
- YouTube Shorts
- Short-form vertical video produced from the same source content as Reels, captioned, retitled for YouTube search. Included on Multi-Platform retainers.
- TikTok
- Available on Multi-Platform when the audience is actually there. We say no when it is not, instead of producing content that lands flat for the sake of channel coverage.
Three ways to engage
Audit your current presence one-time, run one platform deep on a single-channel retainer, or push 3 to 4 channels on the multi-platform tier.
PROFILE AUDIT + SETUP
$750
one-time
Audit of current social presence across up to 4 platforms with a 90-day content plan and brand-template setup.
- Audit of current presence across up to 4 platforms
- 90-day content theme and pillar plan
- Brand-template setup (caption tone, post layouts, story templates)
- Competitor and category benchmarking
- Audience persona and posting-time recommendations
- GBP profile review with the 8 most common issues called out
SINGLE-PLATFORM
$1,500
per month
One channel, deep. 12 to 16 posts/mo, community management, monthly report.
- 12 to 16 posts per month on one platform
- Caption writing in your brand voice
- Graphic production on the brand template
- Comment and DM response within 4 business hours
- Monthly performance report (followers, reach, engagement, profile clicks)
- GBP weekly post included at no extra cost
MULTI-PLATFORM
$3,200
per month
Three to four channels, content production, community management, and a monthly $200 to $500 boost recommendation.
- 24 to 36 posts per month across 3 to 4 platforms
- Cross-platform content adaptation (1 post becomes 3 platform-native posts)
- YouTube Shorts and Reels production from the same source content
- Community management with 2-business-hour response on all platforms
- Boosting setup on Meta and LinkedIn (budget paid to platform)
- Monthly strategy call to review numbers and next-month themes
Stacked with an Anchor or Growth SEO retainer? Take 10% off the combined monthly when both are active in the same month.
Social media management questions
The eight questions every owner asks before handing over the calendar.
How many posts per platform per month?
Do you write the captions and create the graphics?
Which platforms do you cover?
Do you handle paid boosting and social ads?
Can I approve posts before they go out?
How is this priced compared to an SEO retainer?
Do you do TikTok or YouTube long-form?
What if I already have a content creator?
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Free 30-minute social audit
Send your handles. We send back a one-page audit covering cadence, engagement, content gaps, and the 3 posts you should try this month.