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SOCIAL MEDIA MANAGEMENT

Social media management for service businesses

We run the calendar, write the captions, design the graphics, push the posts, and answer the comments. You approve the calendar once a month. Five platforms supported. Retainers from $1,500 per month, month to month, 30-day cancel.

WHAT WE DO

Content, calendar, community, and reporting under one team

Most service businesses lose social to one of three failure modes. Posting falls behind because the owner is running 14 other parts of the business. Engagement stays flat because every post reads like an internal memo. The month-end report is a screenshot of follower count with no explanation of what changed or why.

Social is an operations problem. Published cadence, a content template the team can defend in front of a customer, a monthly report someone with five minutes can read.

Engagements start with a one-time $750 profile audit and 90-day content plan. From there, the retainer covers the four pieces that have to land every month: captions written in your voice, graphics on a brand template we set up during onboarding, community management with a 4-hour response window on Single-Platform and 2 hours on Multi-Platform, and a plain-English report that names the three posts that moved the needle.

Single-Platform retainers are right for owners who already win on one channel and want to scale it. Multi-Platform retainers are right for businesses with budget for full content production across three to four channels, cross-platform adaptation, YouTube Shorts and Reels production from the same source content, and a recommended $200 to $500 monthly boost budget paid directly to the platform.

Every post lands in a shared monthly calendar a week before its publish date. You approve, request edits, or swap any post out. Same-day urgent posts skip the queue when you ask. Everything else runs through approval before it goes live.

Platforms

PLATFORMS

Five default platforms, one optional channel

Instagram, Facebook, LinkedIn, Google Business Profile, and YouTube Shorts on every retainer. TikTok is available on Multi-Platform when the audience fits. X is quoted separately because the platform economics are thin for service businesses.

Instagram
Feed posts, Reels, Stories, and DM response. Reels production from the same source content as feed posts, so one shoot day covers a month.
Facebook
Page posts, event and offer cross-promotion, group activity for local audiences. Reviews and Recommendations routed to the team for response inside 4 business hours.
LinkedIn
Company-page posts plus founder amplification on personal profiles, which is where service-business reach lives in 2026. Boosting setup included on Multi-Platform retainers.
Google Business Profile
Weekly post on every retainer tier. Hours, categories, services list, and photo gallery kept current. Q and A monitored for new questions worth a public answer.
YouTube Shorts
Short-form vertical video produced from the same source content as Reels, captioned, retitled for YouTube search. Included on Multi-Platform retainers.
TikTok
Available on Multi-Platform when the audience is actually there. We say no when it is not, instead of producing content that lands flat for the sake of channel coverage.
PRICING

Three ways to engage

Audit your current presence one-time, run one platform deep on a single-channel retainer, or push 3 to 4 channels on the multi-platform tier.

PROFILE AUDIT + SETUP

$750

one-time

Audit of current social presence across up to 4 platforms with a 90-day content plan and brand-template setup.

  • Audit of current presence across up to 4 platforms
  • 90-day content theme and pillar plan
  • Brand-template setup (caption tone, post layouts, story templates)
  • Competitor and category benchmarking
  • Audience persona and posting-time recommendations
  • GBP profile review with the 8 most common issues called out
Request the Audit

SINGLE-PLATFORM

$1,500

per month

One channel, deep. 12 to 16 posts/mo, community management, monthly report.

  • 12 to 16 posts per month on one platform
  • Caption writing in your brand voice
  • Graphic production on the brand template
  • Comment and DM response within 4 business hours
  • Monthly performance report (followers, reach, engagement, profile clicks)
  • GBP weekly post included at no extra cost
Start single-platform

MULTI-PLATFORM

$3,200

per month

Three to four channels, content production, community management, and a monthly $200 to $500 boost recommendation.

  • 24 to 36 posts per month across 3 to 4 platforms
  • Cross-platform content adaptation (1 post becomes 3 platform-native posts)
  • YouTube Shorts and Reels production from the same source content
  • Community management with 2-business-hour response on all platforms
  • Boosting setup on Meta and LinkedIn (budget paid to platform)
  • Monthly strategy call to review numbers and next-month themes
Start multi-platform

Stacked with an Anchor or Growth SEO retainer? Take 10% off the combined monthly when both are active in the same month.

FAQ

Social media management questions

The eight questions every owner asks before handing over the calendar.

How many posts per platform per month?

Single-Platform retainers ship 12 to 16 posts per month on the chosen channel (Instagram, Facebook, LinkedIn, or a Google Business Profile). Multi-Platform retainers ship 24 to 36 posts per month across 3 to 4 channels, with cadence tuned to where the audience actually is. Cadence is in the monthly content calendar you approve before anything goes live.

Do you write the captions and create the graphics?

Yes. Content production is part of every retainer tier. We write the captions in your voice, design the graphics on a brand template we set up during onboarding, and pull approval renders into a shared calendar. You approve, we publish. No "send us 30 photos and we will figure it out" surprise asks.

Which platforms do you cover?

Instagram, Facebook, LinkedIn, Google Business Profile posts, and YouTube Shorts. TikTok is available on Multi-Platform retainers when it fits the audience. We do not run X by default because the platform economics are weak for service businesses; if you need it, we will quote it as an add-on.

Do you handle paid boosting and social ads?

Boosting on Meta and LinkedIn is included on Multi-Platform retainers, with a recommended monthly boost budget paid directly to the platform (not through us). Full paid-ads management on Meta + Google is its own retainer line; we run it for clients on the Scale tier of the master ladder. The two lines coordinate when both are active.

Can I approve posts before they go out?

Yes. Every post lands in a shared monthly calendar a week before its publish date. You approve, request edits, or swap any post out. Same-day urgent posts (event coverage, news ride-alongs) skip the queue when you ask; everything else runs through approval.

How is this priced compared to an SEO retainer?

Social management is its own retainer line and stacks cleanly with SEO. A typical Anchor SEO + Anchor Social client runs $3,000/mo combined; a Growth SEO + Growth Social client runs $6,400/mo combined. We discount the combined retainer by 10% when both are active in the same month.

Do you do TikTok or YouTube long-form?

YouTube Shorts is included on Multi-Platform retainers and is the channel we see strongest ROI on for service businesses in 2026. TikTok is on Multi-Platform when it fits. YouTube long-form is a video-production engagement, not a social-management retainer, and is quoted per project.

What if I already have a content creator?

We can run the scheduling, community management, and reporting layer over content you produce. That is the Single-Platform tier at a 30% discount when raw content is fully provided by the client. The retainer becomes a publishing engine, not a content shop.

Free 30-minute social audit

Send your handles. We send back a one-page audit covering cadence, engagement, content gaps, and the 3 posts you should try this month.