Social media management for Triangle businesses
We run the calendar, write the captions, design the graphics, push the posts, and answer the comments across Instagram, Facebook, LinkedIn, Google Business Profile, and TikTok. You approve once a month. Triangle businesses in Raleigh, Durham, Cary, and Chapel Hill served on the same retainer tiers as our Florida engagements.
Raleigh metro ranks #4 nationally for small-business growth. First-month posts begin two weeks after kickoff.
A Triangle calendar your team is proud of, run by people who live in Wake and Palm Beach
The Raleigh-Durham-Cary metro is the fourth-fastest-growing small business region in the country. Twenty thousand new firms file in the Triangle every year. Most of them lose the social race in the first ninety days, not because the product is wrong but because the calendar slips, the content looks like a memo, and Google Business Profile sits untouched for months.
Restaurants in Five Points, Cameron Village, Waverly Place, Brightleaf Square, and along Franklin Street lose lunch covers to neighbors who post four times a week. Triangle MLS agents quote listings two weeks late and watch the buyer flow route to the agent who shows up daily. RTP and Centennial Campus founders open LinkedIn once a quarter when they need a hire. Multi-location retail brands run five Google Business Profiles with zero posts on any of them.
Social in the Triangle is an operations problem before it is a creative one. We treat it that way.
Engagements open with a one-time $750 audit and a ninety-day plan tuned to your submarket. Then a published cadence runs every week. Captions in your voice. Graphics on a template the team can defend in front of a customer. Weekly Google Business Profile posts on every tier. One page of monthly reporting written for someone with five minutes to read it.
- Content production
- Captions in your brand voice and graphics designed on the template we build during onboarding. No generic stock decks.
- Posting and scheduling
- Monthly calendar shared a week before publish for approval. You can change anything; default is publish as planned.
- Community management
- Comments and DMs answered within 4 business hours on Anchor, 2 hours on Growth and Scale. Triangle-aware tone.
- Google Business Profile
- Weekly posts on every retainer. Categories, hours, photos, and Q&A kept current across every Triangle location.
- Cross-platform adaptation
- One source post becomes three platform-native posts. The Instagram Reel becomes the LinkedIn carousel becomes the Facebook event card.
- Reels and Shorts
- Short-form video produced from your raw clips on Anchor and Growth, shot on-site monthly at Scale in Raleigh, Durham, Cary, or Chapel Hill.
- Paid boosting
- Meta and LinkedIn boost setup and management on Growth and Scale. Recommended budget of $200 to $1,000+ per month is paid directly to the platforms.
- Monthly reporting
- Plain English: reach, follower change, top 3 posts, GBP views and calls, the plan for next month. One page. No 40-page PDF.
Platforms
Five channels, tuned to where Triangle buyers actually are
Channel mix is set during the audit. Raleigh and Cary B2B usually weights LinkedIn and GBP. Durham and Chapel Hill restaurants weight Instagram and TikTok. Holly Springs, Apex, and Fuquay-Varina home services weight Facebook and GBP. Nothing is run by default because it is fashionable.
- Reels, Stories, grid. Best fit for Triangle restaurants in Five Points, Cameron Village, Brightleaf, and Franklin Street, plus MLS agents and fitness studios. Reels carry the room. Included on every tier.
- Groups, Events, Marketplace. Best fit for community-anchored brands in Raleigh, Durham, Cary, Apex, Holly Springs, and Fuquay-Varina. Still where Triangle neighborhood conversation happens. Included on every tier.
- Founder and team posting for RTP, Centennial Campus, and Cary B2B. Hiring posts, customer wins, and category point of view. Triangle SaaS and professional services routinely close enterprise deals from a single founder post. Included on every tier.
- Google Business Profile
- Weekly posts on every retainer. The highest-leverage local lever in the Triangle and the channel most Triangle agencies skip. Drives map pack visibility across Wake, Durham, and Orange counties.
- TikTok / X
- TikTok for Triangle restaurants and retail chasing the NCSU, Duke, and UNC 18-34 audience. Included on Multi-Platform. X quoted separately when the founder already posts there.
Process
Five steps from audit to first month live
Every Triangle engagement walks the same five-step path. First-month posts begin two weeks after kickoff. Nothing ships behind a curtain.
- 01Audit
- One-time $750 profile audit and 90-day Triangle content plan. Brand templates, persona work, GBP review, and a 3-peer competitor benchmark across your Raleigh, Durham, or Cary submarket.
- 02Monthly Calendar
- Content calendar shared a week before publish for your approval. You can change anything; default is to publish as planned.
- 03Production
- Captions, graphics, Reels, Stories, and weekly GBP posts. You send raw photos and clips at Anchor and Growth; we shoot on-site monthly at Scale.
- 04Publishing
- Posts go live on schedule. Community management runs with a 2-hour to 4-hour comment response SLA depending on tier.
- 05Monthly Report
- Plain English. Reach, follower change, top 3 posts, GBP views and calls, the plan for next month. No 40-page PDF.
Four ways to engage
Start with an audit, pick a single platform, scale to multi-platform, or run the full stack with on-site video.
PROFILE AUDIT + SETUP
$750
one-time
Audit across up to 4 platforms, 90-day theme plan, brand templates, competitor benchmark against 3 Triangle peers, audience personas, GBP review.
- Up to 4 platforms audited
- 90-day content theme plan
- Brand templates for posts and stories
- Competitor benchmark vs 3 Triangle peers
- Audience persona work
- Full GBP audit and listing review
SINGLE-PLATFORM ANCHOR
$1,500
per month
Done-for-you posting on one channel for Triangle service businesses ready to be consistent. GBP posts included.
- 12 to 16 posts per month on one channel
- Captions in your voice
- Custom graphics, Reels editing
- Weekly GBP posts included
- 4-hour comment response SLA
- Monthly performance report
MULTI-PLATFORM GROWTH
$3,200
per month
Coordinated multi-channel program across 3 to 4 platforms. Reels and Shorts, paid boosting, and monthly strategy call.
- 24 to 30 posts per month across 3 to 4 channels
- Reels and Shorts production
- Cross-platform adaptation
- 2-hour comment response SLA
- Meta and LinkedIn boosting setup
- Monthly strategy call
FULL STACK SCALE
$6,500
per month
All 5 platforms plus monthly on-site video shoot day. Multi-location GBP, paid boosting management, weekly strategy call.
- 40+ posts per month across all 5 platforms
- Monthly on-site video shoot day
- Multi-location GBP management (3+ Triangle sites)
- Paid boosting management
- Weekly strategy call
- Dedicated account lead
All tiers include weekly GBP posts, monthly reporting, and calendar approval. Paid ad spend is paid directly to Meta and LinkedIn, not invoiced through us.
Triangle social management questions
The eight things prospects ask before signing.
What does Triangle social media management cost?
Which platform should we start with?
How many posts per week?
Who shoots the photos and video?
Is paid boosting included?
How often do we get reporting?
We already have an agency. How does switching work?
Which Triangle industries do you serve?
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Send your handles. Get a one-page Triangle audit back.
We review the last 90 days across your handles and your Google Business Profile, benchmark against 3 Triangle peers in your category, and send back a one-page summary covering cadence, engagement, the GBP gap, and 3 posts to try this week. No call required.